Branding Ireland based Blueberry International – DesignStory

 

Blueberry International a Dublin based recruitment consultant with extensive experience in recruitment and consultancy services. The company primarily focuses on recruitment in Healthcare sector along with other management consultation services. Blueberry International employs knowledgeable staff members who work to produce consistent results for clients. They take a genuine interest in helping clients increase their business through the services they provide, this personal, dedicated approach ensures they are working in line with clients’ needs and as an extension of their business.

THE CHALLENGE

Blueberry International approached us for creating an inclusive brand identity and website. Once we came to know about their requirements and expectations, we started searching for their competitors and we have conducted a target oriented survey for making Blueberry-a differential one. Our challenge was to create and craft a sky-scraping quality logo and branding together with a capturing website which impresses the client as well as the customers and also build up the market.

SCOPE OF WORK

Moving on to the scope of the project, the services that Blueberry International hunted from Fresh Mind Ideas were,

  • Logo Design
  • Branding Services
  • Business Card and Stationary Items
  • Web design and Development
  • Domain Sever and Email Configuration

OUR APPROACH

Branding – Ireland

Once they approached us with Blueberry Concept that is recruitment based online platform, we inquired them regarding each and every single constraint and sent them a detailed proposal. After the acceptance of the proposal, we made a detailed plan for the project and started working step by step. At every stage of work, we interacted with the client to know their feedback and maintained the relation throughout the project.

 

COMMENCEMENT OF WORK

Logo Design - FreshMindIdeas
Logo Design – FreshMindIdeas

Before the commencing of the project, we have researched a lot to build completely unique designs which makes a trusted relation with the customers. For each sections of work, we planned separately and done one by one.

LOGO DESIGN

Logo sketching
Logo sketching

At first, we started with the logo design. As the company name “Blueberry “stands for a fruit, we tracked the ways in which how the logo can be crafted with respect to the name as well as the purpose.

Logo Concept

 

We tried to make the logo memorable and we introduced the berry symbol in the logo and sent that concept to the client to know their opinion and it made an impression on them. Once they approved the conception, we selected the suitable colors and we tried our best to make it.

Logo presentation

 

Then we set up a tagline and sent to the client.And yes, they approved it, with full heart :)

 

BRANDING

Brand color selection

After the successful completion of the logo, we stepped to the branding section and simultaneously we started the web designing.

Brand Identity Design

We have done the branding section carefully considering its voice, personality, target audience and so on. We designed the business card, letterhead, envelope and other stationary items and those were in accordance with their expectations and they approved it.

Typo selection
Brand Stationary

WEB DESIGN

Regarding the web design, both of us, the client and FMI team strictly wanted a highly responsive website. The website was made in word press, the popular CMS platform. The website was done with a combination of blue shades which resemble the functionality of the business. Since a website is the best part of getting the attention of customers into the business, we spent a lot of time in each stage of web development and also we have put careful attention in both selecting the images and putting creative contents. The detailing of home pages, land pages etc was with the purpose in mind and spent a lot of time in selecting the images.  The client was really helpful in choosing the contents. The finished product was really nice and was fitted well with the client’s imagination.

Blueberry website design

Finally, we created custom email ids for the customers and launched the website www.blueberry-intl.com

The project blueberry international was one of the best projects we have done and we maintained a good relation with the client for the successful completion of the project and as we expected it was fruitful as blueberry.

 

Client Testimonial

Our search for a company who can build our brand, design logo and website, end with FreshMindIdeas. An enthusiastic team of really fresh minds. For a recruitment consulting firm aiming to attract clients from different regions of the world, a web site that is well-designed, functional, eye-catching and easily navigable is essential to the success of the business. FMI has provided us with a site that incorporates all of these features and more. Our web site is the end product of an ongoing process that has involved consultation and co-operation at every stage – the result being a site that we think it would be difficult to improve upon. “Clean, Clear and Concise”, undoubtedly that’s the end product. FMI is a pleasure to work with – always available and willing to offer advice, to put forward constructive suggestions and to make changes as and when necessary. We know that the website is doing exactly what we need it to do as prospective clients often cite it as one of the major elements that attracted them. The choice of FMI to design and develop our website & Logo and build our brand has been one of the most fortuitous decisions that Blueberry has made.

Prath, CEO, Blueberry International

Hope you enjoyed reading our DesignStory on branding Ireland based Blueberry International.

 

Feel free to write to us if you need any help in branding your business :)

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Author : Aswathy Nair

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